wedding etiquette

January 20

How To Brand Your Wedding

We are so excited to have Whitney Blake share these incredible tips for branding your wedding. Read on as she shares the special details that help her plan the perfect wedding true to her and husband-to-be!

As a graphic designer, planning out and designing my own wedding has been the most fun and challenging project I’ve ever had! With my specialty in branding, creating a cohesive and meaningful look for our big day is top priority. Before designing, purchasing, or renting anything, I highly suggest establishing your wedding brand. It’s extremely helpful for your vendors to see what you’re envisioning in terms of specific colors, fonts, and the overall aesthetic of your big day.

custom save the date from wedding paper divas with photo and green leaves

I created a wedding branding checklist to guide you as you start your wedding planning journey! Download it here, and then follow along with my tips to create a meaningful brand for your wedding and translate that in to your paper goods.

wedding brand checklist

When and where? Before deciding on anything else, you’ve gotta figure out when and where you’ll be saying ‘I Do’! This is critical in determining your other vendor’s availability and seasonal themes, plus it will set the tone for all of your design choices. We decided on late May at a very southern historic venue in North Carolina.

reasons i want to marry you note on pink letter with leaves and flowers

Start with colors. Figuring out your wedding colors can seem really overwhelming at first with pretty much infinite possibilities. I suggest picking one or two colors that y’all adore, then accenting those colors. We decided on a palette of four colors:

  • Blush pink – I fell in love with an antique chaise lounge in our venue and decided to pull inspiration straight from our venue! This shade of pink is muted with gray tones and will be easy to mimic in flowers that are in season (check out this chart for seasonal blooms).
  • Dusty navy – I love how the color adds depth to our color palette (not all pastels) but mimics the color of my finance’s suit and gorgeous vintage velvet.
  • Sage green – While my style is distinctly feminine (and minimalistic), I wanted to pull in my fiancé’s aesthetic and incorporate more lush color. I found myself drawn to weddings with lots of greenery, so we set the tone for the decor by adding sage as a main color in our palette.
  • Soft gray – the walls in our venue are a gorgeous shade of light gray and I wanted to pull this in to our palette as a neutral.

custom phto save the date with info at the bottom

Define your aesthetic. Are you rustic? Modern? Nautical? Preppy? Pick three or four words that pinpoint the vibe you’re looking to achieve. We chose: organic, modern, and romantic.

From those words, build your visuals! What shapes, patterns and textures fit the words you just chose? When designing your paper goods, it’s important to keep everything cohesive and use three or four elements that really convey to your guests the type of event it will be. For instance, you wouldn’t create a black tie wedding invitation with a bubbly and young fuchsia font. We are using clean lines, watercolor organic patterns, and modern fonts. I addressed each envelope with watercolor block lettering to pull together the return address stamp (best time saver of all time!) and watercolor design on the back of our save the date cards.

save the date invitation suite with envelopes and stamps

Design with purpose. When designing your paper goods, make sure that every detail has a purpose. Keep things simple so as not to overwhelm your guests, and include relevant information. For our save the dates, we included the essentials on the front: our names, wedding date, call to “save the date!”, location, and a note that the formal invitation will follow. On the back we added a link to our wedding website where we have linked all of the extras that guests need: registry link, hotel blocks, timeline, venue info, a silly story about our relationship and engagement.

I had so much fun designing my stationery, and I am so grateful for the Wedding Paper Divas custom printing service. The print and paper quality is exceptional and gives us brides-to-be the freedom to design our hearts out!

Now I’m off to start designing our invitation suite! Cheers y’all!

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October 20

Best Wedding Advice for Real Couples with Mindy Weiss

Celebrity wedding planner and Wedding Paper Divas style partner Mindy Weiss is back on the blog with some advice for real couples planning their big day. Mindy is the leading wedding planner to the stars with over 20 years of experience planning weddings and events for Hollywood personalities like Jessica Simpson and Eric Johnson, Ellen DeGeneres and Portia de Rossi, and more.

A few weeks ago, Wedding Paper Divas and I hosted a really fun Instagram sweepstakes where I was able to help real couples solve a wedding planning conundrum. It was so difficult to pick the winners since everyone had such great questions. Wedding planning can be tricky, after all!

Below are my video answers to the winners’ dilemmas plus a few extra tips for you. I know many of you are facing similar issues in your wedding planning process, so I hope some of this advice will keep things running smoothly.

Going DIY

Cassidy asked: “I’m a crafty lady and would love to make all of my wedding decorations! But is that very smart? Should I make some and not others or just buy everything?”

Incorporating DIY projects into your wedding is a great idea. Guests always love personal touches, but there are certainly some considerations involved. Going all DIY can be pretty stressful and is often not realistic, so I recommend DIY-ing some meaningful items but not all. Don’t overwhelm yourself!  Any fresh flowers, for example, should be outsourced if possible since arrangements and bouquets can’t be prepared too far in advance. The last thing you want to worry about the night before your big day is arranging centerpieces! Food is also a perishable that should be left to the pros.

Things like favors, signage and accents for your tablescapes are all great DIY options and are a fun, budget-friendly way to add a little personality into your decor. Just be sure to start well in advance—timing is everything! Set aside small chunks of time every day or every week to work on these project rather than tackling everything at once. And don’t forget to ask your friends, family and wedding party to help. They’ll likely be more than happy to get their craft on!

Keeping Guests Engaged

Teresa asked: We are interested in having alternatives to dancing during our wedding reception. What are your favorite fun alternatives?

If dancing just isn’t your thing, there are lots of fun options for you! The important thing is to keep your guests engaged. Play a quirky video about how you met, relationship stories or even the planning process leading up to the big day. Have a few friends from your wedding party prepare a great, engaging speech. Invite some sort of entertainer or comedian to keep the energy up. You can also prepare other small activities to keep guests entertained and encourage mingling throughout the rest of the night. Think a cigar bar, themed photo booth, or a DIY dessert bar. Think you have some brave guests? Set up a karaoke station! And these are activities you can offer even if you are planning on dancing that will keep the party going for those guests that don’t particularly enjoy boogying down.

No matter what activity you choose, the goal of the event is to celebrate your love story. As long as you keep your guests involved and entertained, they’ll remember all the most important parts of the day.

Handling All Those Opinions

Meg asked: What is the best way to stay true to your wedding vision while receiving lots of opinions from family and friends?

The fact is, everyone has opinions. Your best friend thinks big, grand weddings are overwhelming while your mother is already planning on inviting the entire town. Listen to everyone’s thoughts, keep an open mind, appear receptive, but do what’s in your heart…and in your budget. Your friends and family are trying to help and are just as excited for your big day—but it’s still your wedding day! Only you and your fiancé know exactly what’s right for you and what is most realistic for your situation.

The most important thing is to stay true to your personalities and your vision so you can look back on everything with few regrets. But do keep listening to all those ideas! You just never know when something brilliant will pop up.

And my biggest tip of all for all of you in the throes of planning? Enjoy the process, despite some of those bumps in the road. This is an exciting time in your life that you’ll look back on for years to come. Have fun!



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