We are so excited to have Whitney Blake share these incredible tips for branding your wedding. Read on as she shares the special details that help her plan the perfect wedding true to her and husband-to-be!
As a graphic designer, planning out and designing my own wedding has been the most fun and challenging project I’ve ever had! With my specialty in branding, creating a cohesive and meaningful look for our big day is top priority. Before designing, purchasing, or renting anything, I highly suggest establishing your wedding brand. It’s extremely helpful for your vendors to see what you’re envisioning in terms of specific colors, fonts, and the overall aesthetic of your big day.
I created a wedding branding checklist to guide you as you start your wedding planning journey! Download it here, and then follow along with my tips to create a meaningful brand for your wedding and translate that in to your paper goods.
When and where? Before deciding on anything else, you’ve gotta figure out when and where you’ll be saying ‘I Do’! This is critical in determining your other vendor’s availability and seasonal themes, plus it will set the tone for all of your design choices. We decided on late May at a very southern historic venue in North Carolina.
Start with colors. Figuring out your wedding colors can seem really overwhelming at first with pretty much infinite possibilities. I suggest picking one or two colors that y’all adore, then accenting those colors. We decided on a palette of four colors:
Blush pink – I fell in love with an antique chaise lounge in our venue and decided to pull inspiration straight from our venue! This shade of pink is muted with gray tones and will be easy to mimic in flowers that are in season (check out this chart for seasonal blooms).
Dusty navy – I love how the color adds depth to our color palette (not all pastels) but mimics the color of my finance’s suit and gorgeous vintage velvet.
Sage green – While my style is distinctly feminine (and minimalistic), I wanted to pull in my fiancé’s aesthetic and incorporate more lush color. I found myself drawn to weddings with lots of greenery, so we set the tone for the decor by adding sage as a main color in our palette.
Soft gray – the walls in our venue are a gorgeous shade of light gray and I wanted to pull this in to our palette as a neutral.
Define your aesthetic. Are you rustic? Modern? Nautical? Preppy? Pick three or four words that pinpoint the vibe you’re looking to achieve. We chose: organic, modern, and romantic.
From those words, build your visuals! What shapes, patterns and textures fit the words you just chose? When designing your paper goods, it’s important to keep everything cohesive and use three or four elements that really convey to your guests the type of event it will be. For instance, you wouldn’t create a black tie wedding invitation with a bubbly and young fuchsia font. We are using clean lines, watercolor organic patterns, and modern fonts. I addressed each envelope with watercolor block lettering to pull together the return address stamp (best time saver of all time!) and watercolor design on the back of our save the date cards.
Design with purpose. When designing your paper goods, make sure that every detail has a purpose. Keep things simple so as not to overwhelm your guests, and include relevant information. For our save the dates, we included the essentials on the front: our names, wedding date, call to “save the date!”, location, and a note that the formal invitation will follow. On the back we added a link to our wedding website where we have linked all of the extras that guests need: registry link, hotel blocks, timeline, venue info, a silly story about our relationship and engagement.
I had so much fun designing my stationery, and I am so grateful for the Wedding Paper Divas custom printing service. The print and paper quality is exceptional and gives us brides-to-be the freedom to design our hearts out!
Now I’m off to start designing our invitation suite! Cheers y’all!
We’re excited to be giving thanks this week because there isn’t a better way to be celebrating the season! Today, we are kicking off our Thanksgiving Sale. Now until Thursday 11/26, get 25% off everything by using code GIVETHANKS25 at checkout.
Now is the time to shop gorgeous wedding invitations that are fit for the season. Order your wedding invitations today and get a design that is uniquely you.
This week’s inspiration board has us seeing red—or more specifically, one special shade of red. With a name that invokes the sky and a richness to admire, Aurora Red brings with it a promise of style perfection. Whether you’re looking for an autumn palette or a summer splash, this hue might be for you—take a look at some of our favorite save the date designs in shades of this dreamy color and see if you agree…
We are thrilled to have Abbie from All Things Tiffany Blue here today to share her wedding stationery with our readers. Abbie and Matt will be married on July 12, 2014 and today she is sharing her inspiration behind her Save the Dates choice.
Choosing a Save the Date is no easy task. When selecting our Save the Dates for our July 12th Wedding, I attempted to focus on showcasing who we were as a couple and creating a piece that gave our guests a taste of our wedding. We immediately knew that we needed a Save the Date that had the ability to utilize the engagement photos that we had taken with Scott Macdonald of San Jose, CA a month earlier. In addition, I also thought back to all of the weddings that we had attended. The Save the Dates that Matt (my future husband) and I love, cherish, and still proudly have hanging on our refrigerator are the ones that were magnets. That inspired us to go the magnet & photograph centered route. While I secretly wanted to order all four of my favorites, and it seemed impossible to pick just one, we found our perfect Save the Date match.
Below are our top four choices for Save the Dates listed in order of preference.
The Postmarked Montage is absolutely fabulous because it allows you to utilize more than one of your engagement photos. I really love how you can showcase so many great shots from your engagement shoot, as it proved to be so difficult to choose just one!
We the Wed is absolutely stunning when your pictures are added to it. My favorite part of this one is how the word “the” is done. I completely love whimsically fancy fonts. I also love how the writing on this one sat in the perfect spot on the picture that we chose to pair with it.
I fell head over heels in love with the Fairytale Seal! The beautiful font and ornate scroll-like design fits our wedding style perfectly. It’s vintage, rustic-chic style when paired with our picture showcases the aspects that our wedding is taking on beautifully. However, as soon as I discovered that these also came in an invitation form, I immediately knew that what our invitations would be. That said, I am not one that likes things to match perfectly. I find that oftentimes things look a little more interesting and new when they don’t match perfectly. Thus, I decided that while the Fairytale Seal style will be appearing at our wedding, our Save the Dates needed to hold their own.
This Save the Date completely stole my heart. We purchased the gorgeous Fine Forever Save the Date Magnets for our guests. In a nutshell, they are just us. The whimsical yet sophisticated font coupled with plain and simple (yet adorable) font perfectly showcases the melting of both Matt and my styles. I am almost always dressed up (fashion is my art form and I love expressing myself through clothing) while Matt is often more simple t-shirt and jeans kind of guy. As shown above, the font styles, much like us, complement each other perfectly. The variation in the font was not only defined similarly to our personalities, but also added much needed visual interest. I customized the top row of font to match our wedding color, Tiffany blue. We could not be happier with the results. Our guests have had such a positive, excited response to our Save the Dates! I can’t wait until they see our invitations!
Be sure to visit Abbie on her Blog and Instagram for more wedding and fashion updates!