Tag Archives: Diann Valentine

November 17

FormDecor Adds ‘Old Hollywood’ Glamour to “I Do Over” from Diann Valentine

We’re happy to bring you this tip from celebrity wedding planner and Wedding Paper Divas stationery designer, Diann Valentine. To shop for her designs, check out our Diann Valentine collection.

I have been a fan of FormDecor for several years. When designing an event I am always looking for eclectic pieces that can work in unison to interpret an overall design aesthetic rather than simply renting a complete lounge grouping of identical pieces. Fritz Williams has carved out a much needed niche of offering authentic vintage modern furniture rentals from some of the most respected designers in furniture design. When the opportunity arose to design an Old Hollywood ‘Vanity Fair’ inspired set for the premiere episode of I Do Over, I knew that Form Décor would have a mix of everything I needed. I recently had a chance to sit down with Fritz, Jeff Sigler and Rachel Michael to chat about just what makes them so fabulous!

DV: I have been a long-time fan of your collection of furnishings because of your artistic perspective that goes into selecting new pieces. What inspires you while you are shopping for an addition to your inventory?

Fritz: Shape. Fabric. Texture. I’m always looking for something unique. I find a lot of inspiration in high-end boutique hotels. And I get very excited when the new Pantone color direction is announced! I want to know what’s going to be in for next season so that we can anticipate style and color demands.

DV: Lounges have become so popular in event design. Where do you see furniture rentals evolving to in our industry?

Jeff: I see event lounges evolving into more accessorized environments that give attendees a comfortable experience like a home setting. Lamps, rugs, pillows…etc.  FormDecor rents all of these to offer more than just furniture—we offer style. Also, just as in our home environments, a suitable lounge is no longer just a repetition of a single seating option. Modern event decor incorporates an eclectic variety of seating elements, including benches and ottomans, daybeds, sofas, loveseats and chairs. When all of these different elements complement each other without being repetitious, that’s what we call style.

DV: Do you design and fabricate original designs or only stick with vintage finds?

Jeff: We obtain our furniture from a wide variety of sources.  It suits our eclectic nature!  By repurposing vintage finds, we not only help the environment, but we get to have a lot of fun re-inventing the past.  Of course retro modern reproductions will always be in high demand.  And when we just can’t find what we need to suit a particular event design, we work with our many talented fabrication resources to create something unique and… always… functional.

DV: Your pieces allowed me to design a ‘Vanity Fair’ set for Dana & Mike Santini—the couple that viewers will meet on our premiere episode after they had no memorable photographs from their wedding due to bridesmaids dresses disaster on I Do Over. What tips would you give a bride or event designer using your pieces to create a memorable and unique backdrop?

Fritz: Really utilize the rental resources available to you to make it your own space.

Jeff: Yes, use elements in your event décor that represent your style and theme. When photos are taken of you and your guests, you want to have a background that represents a cohesive style…a style that represents you and the occasion.

Fritz: FormDecor’s background screens are very useful to set the tone and define an area. Savvy event designers are using our screen panels to cover up the parts of a venue that don’t fit consistently with their style.

Read the rest of this fantastic post on Diann’s blog, Project Love.

Keep spreading the love,

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November 3

R-Mine Bridal Dresses Brides on I Do Over from Diann Valentine

We’re happy to bring you this tip from celebrity wedding planner and Wedding Paper Divas stationery designer, Diann Valentine. To shop for her designs, check out our Diann Valentine collection.

Although I have admired her salon for many years, I only met Arminé last year when she designed the custom wedding gown for my client Shamicka Lawrence (wife of Martin Lawrence). An astute sophisticated woman with great personal style and impeccable taste commands the attention of women with discerning taste all over the ‘City of Angels.’ Needless to say, I was thrilled and uber-excited when she agreed to share her gifts with our brides on I Do Over. After a grueling production schedule and some time to get back in my own zone—I had a chance to sit down with Arminé and relive some of the fun and a bit of the stress from making dreams come true in only 5 days!

DV: What was your experience like working with our brides on I Do Over?

Arminé: My experience with all three brides was very fulfilling, yet challenging. Since all three women had experienced a wedding disaster, we committed so much time and extra effort to ensure perfection the second time around. Each bride received a custom designed dress to fit their personality, venue and most importantly their dreams of the perfect dress. With all three brides, you will see three distinctively different gowns all with the Armine’ touch but designed specifically for them. It was great pleasure to witness the smiles on their faces; priceless!

DV: I have always been a big proponent of a woman wearing the color that makes her glow on her wedding day instead of defaulting to white. What are your feelings about colored wedding dresses?

Arminé: I absolutely love colored wedding dresses and as an artist, I admire the personality that comes alive whenever a bride discovers an untraditional but perfect color for her dream gown. I feel that the color of a dress reflects each bride’s personality; bringing dimension and character. My love affair with wedding gowns began at the age of three as I stared mesmerized at my Aunt at her wedding.  She floated down the aisle in a gorgeous soft blue gown and I instantly fell in love.

DV: We saw a few disasters on I Do Over that involved wedding attire. In fact you designed the gown for Dana Santini—our premiere episode after her bridesmaids dresses never showed up and her girls walked down the aisle in the groomsmens’ tuxedo shirts. What tips can you offer a bride to avoid her own wedding gown disaster?

Arminé: When shopping for your bridal gown, I advise all brides to make sure they are choosing a salon that understands their needs, style and ultimately works within their budget. A woman’s wedding gown will be one of the most if not the most important purchase in the planning process and an unreliable source can cause immense stress and as we saw—a lifetime of bad memories.

DV: You have quietly built a national reputation for exquisite design while tucked away in Studio City. What inspires you the most when designing a gown?

Arminé: When I am working with a bride, her personality, personal style and venue tend to drive the creative process. However, I also always ask questions about her partner. All aspects of the wedding starting with the dress needs to represent both the bride and groom. When I’m working on a new collection I get my inspiration from music and art. I also love draping using a mixture of different fabrics to create texture and dimension.

DV: If you could design a wedding gown for 5 women—dead or alive—who would they be and why?

Arminé: Blake Lively because she is a gorgeous, young woman who has already established herself as a ‘Fashionista’ and has a special aura to her.

Gwen Stefani has a simple boldness about her. She can go out without make up other than red lipstick and look fierce.

Halle Berry has such a strong yet elegant style. She always knows how to dress appropriately and never lets her audience down.

Marion Cotillard’s timeless beauty and style amazes me. She is elegant and classy. She is fierce yet charming and I would love to see her in my designs.

Audrey Hepburn, because I was obsessed with her after watching “Breakfast at Tiffany’s” as a child.

DV: Your personal style is so sophisticated and tailored. Do you have any personal fashion icons?  If so, who and why?

Arminé: My fashion icons are Coco Chanel, John Galliano, Alexander McQueen and Jean Paul Gaultier. Chanel for its timeless classic looks while the other three, amaze me by their choice of color, structure, fabric choices and design elements.

DV: What’s next for Arminé and R-Mine Bridal?

Arminé: For years R-mine was known for carrying high-end designer bridal gowns next to my own designs. As much as I love and respect all of the designers that I worked with, I’ve decided it’s time to change R-mine’s image to a specialized couture boutique. I am working on a new bridal and evening collection. Each dress is hand made in our studio offering our client’s a personalized shopping experience and a custom fitted gown.

My clients can choose from our coll­­­­ection of gowns, opt for personalized elements when we fabricate one of our collection gowns for them, or I can work with them personally to design something that is one of a kind.

For more information about R-Mine or to view the complete collection, click here!

And of course, don’t forget to tune in to the premiere episode of I Do Over on Sunday, November 13th at 10pm on WEtv for a glimpse of the custom gown that Arminé designed for Dana Santini!

So do share, what is the worse wedding disaster you have heard of that involved dresses? Join the Diann Valentine family and share it with us all!

Keep spreading the love,

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