We’re happy to bring you this tip from celebrity wedding planner and Wedding Paper Divas stationery designer, Diann Valentine. To shop for her designs, check out our Diann Valentine collection.
I have been a fan of FormDecor for several years. When designing an event I am always looking for eclectic pieces that can work in unison to interpret an overall design aesthetic rather than simply renting a complete lounge grouping of identical pieces. Fritz Williams has carved out a much needed niche of offering authentic vintage modern furniture rentals from some of the most respected designers in furniture design. When the opportunity arose to design an Old Hollywood ‘Vanity Fair’ inspired set for the premiere episode of I Do Over, I knew that Form Décor would have a mix of everything I needed. I recently had a chance to sit down with Fritz, Jeff Sigler and Rachel Michael to chat about just what makes them so fabulous!
DV: I have been a long-time fan of your collection of furnishings because of your artistic perspective that goes into selecting new pieces. What inspires you while you are shopping for an addition to your inventory?
Fritz: Shape. Fabric. Texture. I’m always looking for something unique. I find a lot ofinspiration in high-end boutique hotels. And I get very excited when the new Pantone color direction is announced! I want to know what’s going to be in for next season so that we can anticipate style and color demands.
DV: Lounges have become so popular in event design. Where do you see furniture rentals evolving to in our industry?
Jeff: I see event lounges evolving into more accessorized environments that give attendees a comfortable experience like a home setting. Lamps, rugs, pillows…etc. FormDecor rents all of these to offer more than just furniture—we offer style. Also, just as in our home environments, a suitable lounge is no longer just a repetition of a single seating option. Modern event decor incorporates an eclectic variety of seating elements, including benches and ottomans, daybeds, sofas, loveseats and chairs. When all of these different elements complement each other without being repetitious, that’s what we call style.
DV: Do you design and fabricate original designs or only stick with vintage finds?
Jeff: We obtain our furniture from a wide variety of sources. It suits our eclectic nature! By repurposing vintage finds, we not only help the environment, but we get to have a lot of fun re-inventing the past. Of course retro modern reproductions will always be in high demand. And when we just can’t find what we need to suit a particular event design, we work with our many talented fabrication resources to create something unique and… always… functional.
DV: Your pieces allowed me to design a ‘Vanity Fair’ set for Dana & Mike Santini—the couple that viewers will meet on our premiere episode after they had no memorable photographs from their wedding due to bridesmaids dresses disaster on I Do Over. What tips would you give a bride or event designer using your pieces to create a memorable and unique backdrop?
Fritz: Really utilize the rental resources available to you to make it your own space.
Jeff: Yes, use elements in your event décor that represent your style and theme. When photos are taken of you and your guests, you want to have a background that represents a cohesive style…a style that represents you and the occasion.
Fritz: FormDecor’s background screens are very useful to set the tone and define an area. Savvy event designers are using our screen panels to cover up the parts of a venue that don’t fit consistently with their style.
Read the rest of this fantastic post on Diann’s blog, Project Love.
Keep spreading the love,